Exclusive

Puma has chosen to make Rodeo the venue for the Italian relaunch of the ”EasyRider Campaign” for Spring/Summer 2009. This ad campaign is part of the worldwide relaunch of the 80´s EasyRider concept, which was based on an easy lifestyle connected to the product. Everything in the urban life is fast and furious, whilst with Easyrider you can feel different…vintage/easy! Puma Worldwide has invited each market to create its own photographic interpretation of this concept in order to get the authentic, natural flavor that this campaign is based upon.

!Exclusive Interview: Juan Vandervoort (Senior A&R, !K7 Records) / !Exclusive Review: !K7 Live @ Tape, Berlin / !Exclusive Streaming.

Hercules and Love Affair, who are performing in Milano (Magazzini Generali) on November 12th, are one of 2008’s most sparkly music entries and will be in our next issue’s “Best of” section. Rodeo was the first magazine in the world to dedicate a cover to them, in its 45th issue in March 2008. Now you have the chance to win two tickets for their concert, by just answering the following question: what is the name of the flamboyant artist involved in H&LA’s debut album, appearing with Andy Butler, Nomi and Kim Ann Foxman? Send an e-mail to web@rodeomagazine.net and hope that you’ll be the first!